Three Enormously Bad Landing Page Copy Techniques

Three Enormously Bad Landing Page Copy Techniques

Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you try will fail as well, … Read More

Two Free and Simple Tools that will Increase Interaction on Your Blog

Two Free and Simple Tools that will Increase Interaction on Your Blog

There’s been so much made about interaction on social media over the past few years that a reminder is in order: this isn’t the only place you want interaction. With all of the integration we use in our campaigns, it can be simple to overlook the comment section on our blogs. We’re used to having the discussion take place on … Read More

Make Your List and Customer Come to You with Recurring Content Events

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If we’ve learned one thing as online marketers, it’s that perception is everything. This isn’t a ballpoint pen I’m trying to sell you, it’s the tool that will unlock your earning potential when you sign your name in the right place. That isn’t a towel, it’s the solution for all of life’s little messes. The more we can sway our … Read More

The Art of the Giveaway to Build a Targeted Email List

The Art of the Giveaway to Build a Targeted Email List

So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because they are friends, peers and family members of your existing … Read More

Is Pinterest Guided Search More Innovative than Googling Now?

Is Pinterest Guided Search More Innovative than Googling Now

  Someone go take the temperature of the guys over at Google because they must be fuming. In a search engine world largely dominated and dictated by the Google team, Pinterest has stepped up to the plate and knocked one out of the park. If you’ve been using Pinterest mobile, you’ve likely noticed the new Guided Search feature. But now, … Read More

Are Your Online Marketing Tools COSTING you money?

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Wouldn’t it be great if the Internet and all of its upgrades were released at once? Instead of staggering the releases of different tools for inbound marketing, waiting for new techniques to be discovered or waiting for great companies and software to come out, it all just happened at once. There would be no learning curve, no overpriced new releases … Read More

Tuning Up Your Marketing Strategies for More Effective Returns

Tuning Up Your Marketing Strategies for More Effective Returns - Google Analytics

A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing campaign (or car) can snowball into an out of control … Read More