What Did We Learn from the Ice Bucket Challenge from a Marketing Perspective

ice-bucket-challenge-marketing-tips

So now that the ice bucket challenge craze has died down, and we’ve had a few minutes to not be frightened by every video we see of our friends and family pouring water on their heads lest they say our names, it’s time to analyze the social phenomenon. As any successful internet marketer can tell you, everything that happens on … Read More

Why are People Leaving Websites?

Why are People Leaving Websites

Have you ever wondered what the most popular reasons are that people leave websites? Recently, Kissmetrics put out some very interesting data and numbers that should help every marketer out there understand their viewer behavior just a little bit better. Poor Navigation and Layout If your website is poorly designed and difficult to navigate, people will leave it. Quickly. Don’t … Read More

3 Unique Ways to Increase Email Engagement

3 Unique Ways to Increase Email Engagement-small

We’ve written a few tips for email marketing content before, but today we’d like to stay away from the standard content and go for something that might make you stand out a bit from the other marketing spam…er…emails people get. Yes, you should still follow everything else we said about creating urgency with your subject line, creating a concise email … Read More

Choose the Right Social Media Platform with This Simple Question

Choose the Right Social Media Platform with This Simple Question

I’ve said it before and I’ll say it again: when it comes to social media, you shouldn’t have a problem putting all of your eggs in one basket if you don’t have the time or budget for an extensive social media campaign. There’s nothing worse (in terms of social promotions and brand imaging) than putting social widgets on your website … Read More

Running Out of Things to Blog About? 3 Tips to Get You Back on Track

Running Out of Things to Blog About 3 Tips to Get You Back on Track

In this content heavy market, blogs and reviews likely drive a large chunk of traffic to your site and sales from it. Unfortunately, this also means writing (or outsourcing) a steady stream of blogs for your website, which means you are working with limited resources. If you’re paying for your blogs, then unless they are making you more profit than … Read More

What’s New for Internet Marketing in 2017?

What's-New-for-Internet-Marketing-in-2017

So, right about now your newsfeed is probably littered with predictions for internet marketing in 2017, ringing in the New Year with “insider knowledge” in your pocket, blah, blah, bait click. What a drastic change from each one of the past ten New Years blog trends, no? Do you want to know what is going to happen with internet marketing … Read More

Are You Missing Out on a Huge Engagement Opportunity on Your Site?

landing-page

If you’ve ever been on the consumer side of making an online purchase (and I’m guessing many of you have) there’s a page that you see which few internet marketers think about because they don’t really see it on a day to day basis. In addition, this page is kind of an afterthought, a throwaway. It has no way of … Read More