Social media apps and sites pop up with alarming frequency. Also alarming is the rate at which these platforms seem to overtake each other in traffic and popularity. While you can’t go wrong growing your influence at the top of the food chain where a couple of massive entities still dominate, you can sure as heck get innovative and ride the wave of newer trends to quickly become a standout resource for potential followers. With that in mind, here are a couple of platforms most marketers aren’t taking adequate advantage of.
Pinterest is the iceberg of social media platforms: Unless you’ve spent some time exploring, it might seem like not that much is going on over there, but you’d be dead wrong. When measured in monthly unique visitors, Pinterest is actually the 5th most visited social network on the English-speaking planet; it trails only Facebook, Twitter, Instagram, and LinkedIn. Yep, it even beats out heavyweights like Tumblr and Snapchat.
The nature of Pinterest, which is all about quickly sharing images, whether original or curated, makes it such a great opportunity for brands. On Pinterest, “boards” can be created within a theme, so a board may consist of “nature scenes,” for example. Your business can take advantage of this unique tagging system, no matter what niche you’re in, and grant itself massive exposure. Let’s say you were working with an offline client who was a construction contractor, for example. You could create an account for them and start adding images of their stellar work to boards on houses, architecture, even remodeling. And, yes, those all exist.
With unique monthly hits in the hundreds of millions per month, don’t pass up on this opportunity to turn your brand, site, or niche expertise into a visual, shareable commodity.
“Peri-what?!” you might say (especially if you’re not on the cutting edge of social media already). Periscope is a new app that allows individuals to Livestream what their phone camera is seeing to the internet. In turn, users can follow their stream and comment and chat in real time. The concept of live streaming is years old, but Periscope seems to have finally been able to popularize it on mobile. Since that’s where most people are spending their time these days anyways, it’s started to really take off.
The whole point of Periscope is to teleport users to another location, lifestyle, or adventure. Savvy social media marketers have taken to announcing that the most interesting parts of their day will be streamed – and you’d be surprised at what really seems to hit home for people! Make a live Q&A session happen during your lunch break, show off your daily work ritual that really gets you in the zone. Even if the majority of your day involves sitting at a computer, you can find a way to deliver some live streamed value to people out there who are in the same boat or who are trying to follow in your footsteps.
Yes, you’re already on Facebook and you post regularly, but do you go LIVE? “Facebook Live Stream” Search popularity has risen over 330% since Facebook Live’s rollout. Don’t think it’s a big deal Facebook’s video views (Including Live) Could eclipse 64 Billion Video Views Per Day by August 2017! Facebook Live videos are watched 3x longer than videos that aren’t live anymore. Facebook Live is all about what’s happening in the moment. So it shouldn’t be much of a surprise that content that’s still live draws much more engagement than video that’s no longer live. According to Facebook, users watch Facebook Live videos 3x longer than videos that aren’t live.
You’ll need to have the Facebook Pages Manager app in order to stream live video to your Page. A live video is a real-time video post on Facebook. During your broadcast, you’ll see the number of live viewers and a real-time stream of comments. When the broadcasts ends, it will stay on your Page’s Timeline. Check out the steps below to share a live video from your Page.
1. Go to your Page in the Facebook Pages Manager app
2. Click Post to create a new post
3. Click “Go Live”
4. Add a description for your video
5. Click “Go Live”
I know, I know, I said 3 social media sites you aren’t taking advantage of, and this is the 4th. I figure your business is probably already on Instagram, but are you taking advantage of it? How many followers do you have? Are you using it as a platform to find clients and build relationships with your customers? Or are you just posting photos of the last company outing and photos of the office…? You need to be engaging with your audience, posting interesting photos, and utilizing hashtags that apply to your business. We understand the importance of Instagram so we offer a service to get you 2,000+ new targeted followers every month and send each one a message with your offer. Message us to learn more.
Of course, these are far from the only social hangouts you should be working on, but they’re good places to start. Depending on the needs and demographics of your niche, you may also find certain platforms make a lot more sense for content presentation, so don’t be afraid to deviate when it makes sense.
Call or text us to discuss how we can improve your social media efforts today and a free strategy/proposal! Or click the Messenger button now.