Dara Denney
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What is Meta’s New Performance 5?
November 12, 2022
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As digital advertising continues to grow and evolve, so too must the strategies and tools that advertisers use to stay ahead of the curve. One …
10 Profitable Strategies to Master Facebook Ads
January 20, 2022
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Introduction Chances are, if you’re a business owner, you’ve dabbled in Facebook Ads …
The #1 Black Friday Advertising Strategy for 2020
October 11, 2020
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Black Friday and Cyber Monday happen every year. You know this. If you’re …
Facebook Power 5: How To Execute & Profitably Scale Your Facebook Ads
July 10, 2020
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Are you trying to profitably scale your business using Facebook Ads in 2020? …
The 11 Best Facebook Retargeting Strategies (40+ Ad Examples!)
April 22, 2020
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Truth is, Facebook retargeting is often just an afterthought. If you want your business to grow and make money, you need to change how you communicate with your customers.
Coronavirus Marketing: How To Advertise During the Pandemic (COVID-19)
March 26, 2020
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It’s an extraordinary time to be alive, and it’s not business as usual. Although it might feel like catastrophic times…now, more than ever, people need to feel connected, they need to feel human. Your advertising needs to change, and I’m about to show you how.
How To Setup Facebook Retargeting Funnel
January 29, 2020
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The cost to advertise (and compete) on Facebook is on the rise. A whopping 85% of consumers conduct research before deciding to make an online purchase. And most people don’t purchase the first time they see your product. If you want to massively profit from Facebook, you need a bulletproof retargeting funnel.
The Ultimate Guide To Facebook CBO [Best Practices]
December 12, 2019
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The #1 way to profitably scale your Facebook Ads is with Campaign Budget Optimization (CBO). Smart marketers should start honing their strategies now!
How eCommerce Facebook ad examples help Cotopaxi to acquire customers
August 15, 2019
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This article is part of a series where we perform an in-depth review of the customer journey and marketing strategy used by our favorite brands, with a particular focus on Facebook & Instagram advertising funnels. No company paid for or asked for this review. Thanks for targeting us anyway!