Hosting webinars is an amazing way to grab your audience’s attention, build your email list, and boost your reputation as an authority. But, it’s important to realize that there is a lot more to a webinar than the tech you run it on. It’s about setting goals and aligning them with your desired outcomes. It’s also about making your audience … Read More
Why Your Call to Action Can Make or Break Your Facebook Ad Success
With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal. Set Your Goal In order to create a clear call to action, you first … Read More
The 3 Social Media Sites That You Aren’t Taking Advantage of In Your Business
Social media apps and sites pop up with alarming frequency. Also alarming is the rate at which these platforms seem to overtake each other in traffic and popularity. While you can’t go wrong growing your influence at the top of the food chain where a couple of massive entities still dominate, you can sure as heck get innovative and ride … Read More
5 Quick and Easy Ways to Ruin Your Blog’s Credibility
Blogs are becoming one of the fastest-growing ways for people with common interests to share information, ask questions, and dig deeper into their passion subjects. They also are increasingly being used by companies to build stronger relationships with their customers. But whether you are publishing your own special interest blog or writing a blog for your corporate masters, your objective … Read More
WordPress Security – Your Site is Less Secure Than You Think
WordPress is one of the most hacked platforms on the planet. Your chances of having a security breach with a WordPress website is much higher than a plain HTML website or a customer CMS website. It’s not because WordPress itself is insecure – In fact, WordPress is extremely secure from a pure security standpoint. It’s because of the nature of … Read More
Video Blogging/Vlogging: From Bootstrapped to Pro
Video blogging is a fantastic way to build a rabid following of loyal followers. Video blogging allows your audience to really get to know you. Text only allows a certain portion of your personality to flow through. Video blogging, however, allows you to build a direct, one on one human connection with your viewers. So how do you get started? … Read More
Four Untapped Traffic Sources
One of the major challenges of having your own website is getting enough traffic. This is vital to the success of any website, whether it is an Adsense or affiliate website, or an online business. Below is a look at just four ways to boost your traffic. High-Profile Content Syndication Article marketing is becoming very challenging, and simply … Read More
Are You Retargeting Your Visitors?
Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site’s visitors are leaving without converting/purchasing, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% … Read More
The Basics of Starting Your Own Podcast
Having your own podcast is a great way to connect with your audience, as well as to build a new audience. For one, getting in the iTunes podcast store will allow you to reach a lot of new people. Having a podcast also sets you up as an authority figure. It also gives your audience an easy way to follow … Read More
‘Pin’ a Tweet to the Top of Your Twitter Profile to Attract More Traffic
Do you have a Tweet pinned to the top of your profile on Twitter? Wait, wrong social media network, right? Not really. Twitter will actually let you “pin” a Tweet to the top of your Twitter stream so that people visiting your page will always see that particular Tweet first, as opposed to the default setup in which your most … Read More