The Art of the Giveaway to Build a Targeted Email List

The Art of the Giveaway to Build a Targeted Email List

So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because they are friends, peers and family members of your existing … Read More

Is Pinterest Guided Search More Innovative than Googling Now?

Is Pinterest Guided Search More Innovative than Googling Now

  Someone go take the temperature of the guys over at Google because they must be fuming. In a search engine world largely dominated and dictated by the Google team, Pinterest has stepped up to the plate and knocked one out of the park. If you’ve been using Pinterest mobile, you’ve likely noticed the new Guided Search feature. But now, … Read More

Are Your Online Marketing Tools COSTING you money?

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Wouldn’t it be great if the Internet and all of its upgrades were released at once? Instead of staggering the releases of different tools for inbound marketing, waiting for new techniques to be discovered or waiting for great companies and software to come out, it all just happened at once. There would be no learning curve, no overpriced new releases … Read More

Tuning Up Your Marketing Strategies for More Effective Returns

Tuning Up Your Marketing Strategies for More Effective Returns - Google Analytics

A good marketing campaign is much like a luxury car, it’s going to get you to where you’re going without too many hiccups, but you’re still going to want to have it serviced along the way to make sure it’s in optimal running condition. The smallest problem in a marketing campaign (or car) can snowball into an out of control … Read More