Case Study

Kissmetrics

Analyze, segment, and engage your customers with advanced product and marketing analytics.

Neil Patel founded and built an amazing company that grew into an analytics powerhouse. Fetch was hired to help scale and acquire ‘the right’ customers. We then helped reposition the business, and launch an entirely new brand.

54%

More Customers Every Month

57%

Lower Cost Per Customer

30%

Lower Cost Per Demonstration

“Fetch & Funnel cut down our conversion costs by 57%. They continue to give us great insights as we make changes to our product that go beyond their primary role. We’re excited to continue to grow with them.”

Jonathan Cabin, Growth Manager, Kissmetrics

Objective #1

Reposition the brand with a new Facebook & Google campaign strategy

The first step was to develop new messaging to reflect the pivot from web analytics to Customer Engagement Automation. Next we had to rethink campaign structure and design a new multichannel strategy to increase lead quality and allow for scaling. We also designed a new retargeting funnel to reach potential customers with the right message, at the right time.

Our Strategy

Our Results

Objective #2

Target and acquire new ecommerce customers

After helping the Kissmetrics team pivot from website analytics to customer engagement automation, our next initiative was to launch a new strategy exclusively targeting ecommerce businesses. This called for new prospecting and retargeting funnels, along with LinkedIn as an additional channel.

Top of Funnel (TOFU) used webinars to peak interest and collect leads. We targeted dozens of audiences, and tested lead quality across many different customer segments. Audiences were sent to landing pages offering lead magnets.

Middle of Funnel (MOFU) traffic was sent to download an ebook on the benefits of behavioral targeting and segmentation. This audience included engaged website visitors, people that had previously attended at least one webinar, and website visitors that had not yet shown intent (such as visiting the pricing page).

Bottom of Funnel (BOFU) audiences were segmented by:

Objective #3

New business launch. Introducing Alliioop, customer marketing for ecommerce!

We’re excited to help the Kissmetrics team launch an entirely new brand and product! Alliioop is a Customer Marketing Platform. It captures all of your Shopify data, delivers deep customer insights and makes it easy to create highly targeted email and Facebook campaigns. Alliioop will help you build brand loyalty and increase revenue. Stay tuned for a sneak peek into this strategy!

Landing Pages &
High-Converting Creative

We believe you should never make an ad once. Our Performance Creative program built out a full placement strategy and then designed new ad content and landing pages for Kissmetrics. We then leveraged data to deploy ongoing testing and iteration to continue improving results, reducing campaign costs while also increasing engagement and click-through rates.