about
Company Overview
Since 2009, Incrediwear’s mission has been to revolutionize the Health & Fitness Industry with products that increase circulation to reduce inflammation, relieve pain, and accelerate recovery. Incrediwear products work to increase circulation that can accelerate recovery time up to 46%. This makes Incrediwear an “active” product for active pain relief & recovery.
Services
Digital Strategy & Media Planning
Funnel Creation
Performance Ad Creative
Omnichannel Advertising
Conversion Rate Optimization
Our Results
Take a look what we achieve for our client “Incrediwear”
Increase in meta spend
0%
Return on ad spend
0X
website conversion rate
0%
How We Did It
Objective #1
Creative
Incrediwear makes one of the best products in the market, but the problem is how do you convey that to the end consumer without being too technical and speaking to the right audience. Incrediwear also has many target markets that have different needs and pains (literally and figuratively). We came up with many creative variations, strategies, and content based on target audiences, channels, sections of the funnel, and performance. From founders stories, to product comparisons, customer testimonials, animated photos, UGC, etc. Telling a compelling story of why their product is the best on the market and stories of many of their happy customers enabled us to scale advertising campaigns.
Objective #2
Landing Pages & Conversion Rate Optimization
When we first started working with Incrediwear, their online conversion rate was 2%. We conducted quarterly CRO audits to uncover areas of opportunity. We then started continuously improving their website UX, UI, and overall experience. We improved the conversion rate to 5% in less than a year.
Key themes:
- Ensuring that visitors to the website were properly educated about the product and its use cases.
- Improving product page content and layout due to low add to cart rate at the time of the initial audit.
- Social proof + credibility around the science and technology of the product.
- Landing Pages designed and built for specific audiences we were sending traffic to from paid advertising efforts.
Objective #3
Advertising Strategy
- Re-purposing Top Performing Creatives
- Exploring Diverse Audiences
- Discovering New Hooks Through Reach Campaigns
- Running Strategic Brand Awareness Campaigns to Reduce CPAs
- Maximizing Full Funnel Strategy
- Setting Right Budget Allocation
