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Company Overview

Analyze, segment, and engage your customers with advanced product and marketing analytics.


Neil Patel founded and built an amazing company that became one of the most storied software companies in San Francisco. With over 10 million monthly website visitors, we were hired to target and reach ‘the right’ customers. We then helped reposition the business, and launch an entirely new brand.


Full Funnel Advertising

Google Search & Display Ads

LinkedIn Advertising

Facebook Advertising

Landing Pages

Performance Ad Creative

Quotation Mark

Fetch & Funnel cut down our conversion costs by 57%. They continue to give us great insights as we make changes to our product that go beyond their primary role. We’re excited to continue to grow with them.

Jonathan Cabin

Growth Manager, Kissmetrics

Jonathan Cabin - Growth Manager, Kissmetrics

Our Results

The numbers speak for themselves

More Customers Every Month
0 %
Lower Cost Per Customer
0 %
Lower Cost Per Demonstration
0 %

How We Did It

Kissmetric Facebook ad

Objective #1

Reposition the brand with a new Facebook & Google campaign strategy

The first step was to develop new messaging to reflect the pivot from web analytics to Customer Engagement Automation. Next we had to rethink campaign structure and design a new multichannel strategy to increase lead quality and allow for scaling. We also designed a new retargeting funnel to reach potential customers with the right message, at the right time.

Our Strategy
  • Develop new messaging
  • Design advertising funnel around customer journey
  • Align messaging, content, and offers to the funnel
  • TOFU – Top of Funnel (blog, white papers, intro content)
  • MOFU – Middle of Funnel (webinars, guides)
  • BOFU – Bottom of Funnel (testimonials, customer results, get a demo)
  • Build custom audiences and segment lookalikes
  • Increase lead quality and scale volume

Our Results
  • 54% More Leads
  • 57% Lower Cost-Per-Lead
  • 30% Lower Cost-Per-Demo
  • 33% Lower Spend

Objective #2

Target and acquire new ecommerce customers

After helping the Kissmetrics team pivot from website analytics to customer engagement automation, our next initiative was to launch a new strategy exclusively targeting ecommerce businesses. This called for new prospecting and retargeting funnels, along with LinkedIn as an additional channel.

Top of Funnel (TOFU) used webinars to peak interest and collect leads. We targeted dozens of audiences, and tested lead quality across many different customer segments. Audiences were sent to landing pages offering lead magnets.

Middle of Funnel (MOFU) traffic was sent to download an ebook on the benefits of behavioral targeting and segmentation. This audience included engaged website visitors, people that had previously attended at least one webinar, and website visitors that had not yet shown intent (such as visiting the pricing page).

Bottom of Funnel (BOFU) audiences were segmented by:
  • People that visited product pages many times
  • People that visited the Product + Pricing page
  • People that attended multiple webinars
  • People that downloaded a targeted ebook
  • People who visited specific blog posts, containing specific attributes relevant to the target customer profile
  • Other audience combinations that were previously proven to be qualified for a demo
Kissmetric Facebook ads
Alliioop - Customer Marketing Platform

Objective #3

New business launch. Introducing Alliioop, customer marketing for ecommerce!

We’re excited to help the Kissmetrics team launch an entirely new brand and product! Alliioop is a Customer Marketing Platform. It captures all of your Shopify data, delivers deep customer insights and makes it easy to create highly targeted email and Facebook campaigns. Alliioop will help you build brand loyalty and increase revenue. Stay tuned for a sneak peek into this strategy!

Get More Customers Like Kissmetrics

More Customer Success Stories

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Monthly Increase in sales

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Return On Ad Spend

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lower CAC

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Increase in net aov

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conversion rate increase

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revenue increase

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revenue increase

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How can we reach you?

How can we reach you?​

We’re quick to respond, and you’ll get to speak with an expert.

We’re quick to respond, and you’ll get to speak with an expert.

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You’re in good company.

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“They are highly experienced and run professional campaigns that convert. Work with them, you’ll be glad you did.”

Evan Varsamis, CEO & Founder, Gadget Flow
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