How we repositioned Neil Patel’s analytics powerhouse and increased software demos by 57%.
about
Company Overview
Analyze, segment, and engage your customers with advanced product and marketing analytics.
Neil Patel founded and built an amazing company that became one of the most storied software companies in San Francisco. With over 10 million monthly website visitors, we were hired to target and reach ‘the right’ customers. We then helped reposition the business, and launch an entirely new brand.
Services
Full Funnel Advertising
Google Search & Display Ads
LinkedIn Advertising
Facebook Advertising
Landing Pages
Performance Ad Creative
Fetch & Funnel cut down our conversion costs by 57%. They continue to give us great insights as we make changes to our product that go beyond their primary role. We’re excited to continue to grow with them.
Jonathan Cabin
Growth Manager, Kissmetrics
Our Results
The numbers speak for themselves
How We Did It
Objective #1
Reposition the brand with a new Facebook & Google campaign strategy
Our Strategy
- Develop new messaging
- Design advertising funnel around customer journey
- Align messaging, content, and offers to the funnel
- TOFU – Top of Funnel (blog, white papers, intro content)
- MOFU – Middle of Funnel (webinars, guides)
- BOFU – Bottom of Funnel (testimonials, customer results, get a demo)
- Build custom audiences and segment lookalikes
- Increase lead quality and scale volume
Our Results
- 54% More Leads
- 57% Lower Cost-Per-Lead
- 30% Lower Cost-Per-Demo
- 33% Lower Spend
Objective #2
Target and acquire new ecommerce customers
Top of Funnel (TOFU) used webinars to peak interest and collect leads. We targeted dozens of audiences, and tested lead quality across many different customer segments. Audiences were sent to landing pages offering lead magnets.
Middle of Funnel (MOFU) traffic was sent to download an ebook on the benefits of behavioral targeting and segmentation. This audience included engaged website visitors, people that had previously attended at least one webinar, and website visitors that had not yet shown intent (such as visiting the pricing page).
Bottom of Funnel (BOFU) audiences were segmented by:
- People that visited product pages many times
- People that visited the Product + Pricing page
- People that attended multiple webinars
- People that downloaded a targeted ebook
- People who visited specific blog posts, containing specific attributes relevant to the target customer profile
- Other audience combinations that were previously proven to be qualified for a demo
Objective #3
New business launch. Introducing Alliioop, customer marketing for ecommerce!
We’re excited to help the Kissmetrics team launch an entirely new brand and product! Alliioop is a Customer Marketing Platform. It captures all of your Shopify data, delivers deep customer insights and makes it easy to create highly targeted email and Facebook campaigns. Alliioop will help you build brand loyalty and increase revenue. Stay tuned for a sneak peek into this strategy!
