From $500K to $3.5M in 12 months with full funnel advertising, performance creative, and conversion rate optimization.
about
Company Overview
Experience the freedom of snowboarding every day. No lift tickets, no lines with the only electric skateboard on the planet that shreds pavement exactly like snow.
Summerboard is a one-of-a-kind product at a premium price point, within a niche audience of snowboarders and extreme sports enthusiasts. Despite these challenges, Fetch & Funnel handled all marketing and scaled the brand from $50,000 to over $500,000 in monthly sales on Shopify.
Services
Digital Strategy & Media Planning
Shopify Website Design
Performance Ad Creative
Omnichannel Advertising
Klaviyo Email Marketing
Conversion Rate Optimization
I’ve been working with F&F for years now, and they’ve outperformed two much larger agencies. Samir has built a crack team that has to be the most efficient on the planet!
Aaron Aders
Founder & CEO, Summerboard
Our Results
The numbers speak for themselves
How We Did It
Objective #1
Design a New Advertising Funnel
Summerboard wanted to scale, but first we needed to lift profitability. So we mapped the customer journey, and designed a multichannel media plan to reach the right audiences with high converting creative and cohesive messaging. From top to bottom of funnel, we tracked and measured our way to a 300% revenue lift in 3-months.
- 300% Higher Revenue Within 3-Months
Objective #2
Increase Shopify Conversion Rate
- Our CRO team identified areas of opportunity and developed a plan.
- We design, develop, and execute tests across key areas of Summerboard’s website every month.
- Fetch utilized site performance data to design and build a new Shopify website, driven by CRO.
- Media buyers work closely with our CRO team to align paid traffic with landing pages, at each stage of the funnel.
Objective #3
Design and build a new Shopify website using CRO learnings
Shopify Website Designed and Built in Two Months
- We align web design with conversion rate best practices in order to build high converting destinations.
- We design, develop, and execute tests across key areas of Summerboard’s website every month.
