Over 25 million people use Gadget Flow to discover innovative products and crowdfunding projects
More than 250 million website visitors and over 6,000 customers
Fetch & Funnel partnered with Gadget Flow in May 2017, and was able to improve results using an advanced cross-channel strategy on Facebook and Google. Leveraging extensive audience targeting and a unique prospecting strategy amplified brand awareness and scaled online sales.
We promote hundreds of new products for Gadget Flow every month
Fetch & Funnel’s first step was to strategize and implement a brand new campaign structure that used a unique and highly effective prospecting strategy. Our team also built out a new retargeting funnel that offered the ability to target based on how users engage with products and categories on the website, along with specific geographic targeting.
Our team discovered winning combinations by utilizing strategic ad placements along with mobile vs. desktop testing (e.g. Mobile placement on Facebook Marketplace and Newsfeed).
We worked with the Gadget Flow team to test multiple audiences for similar products and product categories in order to find winning target audiences that would drive crowdfunding backers and lead to sales on the platform. We continue to refine and test these audiences.
Working in a dynamic world, we continuously needed to come up with unique ways to generate sales while monitoring exhaustion from within our best performing audiences. Our team has also implemented strategies that utilize new ad formats and test new (but similar) audiences in order to ensure ad content isn’t redundant. Building and refining our own custom audiences has enabled us to continually ramp and scale our campaigns.
The Gadget Flow has a unique business model. Innovators and product creators pay for website placements and platform exposure. Their primary customer base is crowdfunding projects on Kickstarter and Indiegogo. This audience commonly performs months of research and planning before signing up. Fetch & Funnel was tasked to get in front of innovators and product developers while they were in the planning stages of their crowdfunding project. From there we needed to demonstrate the value in using Gadget’s platform as a way to direct consumers over to crowdfunding pages, and ultimately purchase the product.
Fetch & Funnel used Google Search, along with strategic ad placements on Google’s Display network to target audiences based on historical campaign data. Display was used to place ads on crowdfunding industry websites that innovators frequently used to plan and research their future crowdfunding projects.
We then retargeted this audience on Facebook and Instagram, while also combining dynamic email lists in AdRoll to drive customers to Gadget Flow’s website.