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Introduction Last year Google released Google Analytics 4 (GA4), which was a big upgrade from the previous version (Universal Analytics). Since this release, every new analytics account will automatically convert…
Google has recently released a great new conversion feature for Google Ads that will increase conversion tracking accuracy and give advertisers access to more campaign data. Honestly, I can't remember…
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Introduction Google has recently implemented Enhanced Conversions, which is a new feature that makes it easier to manage your ad campaigns, and it can improve the accuracy of your conversion…
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Why Optimize Your Google Shopping Feed? Back in 2020 we experienced a monumental shift from traditional retail to online shopping as a result of the covid pandemic and social distancing.…
Apple has announced new privacy features within iOS 15 that will impact your email marketing. Your ability to track email open rates, click-through rates and deliverability are about to take…
Facebook has taken a big hit lately. Lawsuits, whistleblowers, public scrutiny, and significant changes to iOS have forced the social media giant to make necessary changes to its advertising platform.…
Ok so here's the deal...privacy is becoming more prevalent and it's gaining velocity as we head into 2022. Cookies are dying, and the ability to track and measure the performance…
It isn’t difficult to see just how valuable influencers have become in the world of advertising. With highly targeted audiences based on locations, hashtags, and niche interests, Influencers have become…
With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA…
I was doing well, producing great work and simply getting sh*t done. Despite an ever-growing list of things to do, I was steadily checking boxes as quickly as new items…
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