What is Meta’s New Performance 5?
As digital advertising continues to grow and evolve, so too must the strategies and tools that advertisers use to stay ahead of the curve. One such tool is the Meta…
Should You Do Google Local Services Ads?
Google Local Search Ads can be a great way to get your business in front of potential customers looking for services in your area. These ads appear when users search…
Should You Switch To Google Ad’s New Campaign Type: Performance Max? Here’s what we think
Since Google released its new campaign type, Performance Max, there has been a lot of speculation about whether or not businesses should switch. This blog post will look at what…
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[UA vs GA4] The Complete Upgrade Guide to Google Analytics 4
Introduction Last year Google released Google Analytics 4 (GA4), which was a big upgrade from the previous version (Universal Analytics). Since this release, every new analytics account will automatically convert…
How to Implement Enhanced Conversions for Google Ads
Google has recently released a great new conversion feature for Google Ads that will increase conversion tracking accuracy and give advertisers access to more campaign data. Honestly, I can't remember…
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How To Improve Google Tracking With Enhanced Conversions [New Feature]
Introduction Google has recently implemented Enhanced Conversions, which is a new feature that makes it easier to manage your ad campaigns, and it can improve the accuracy of your conversion…
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Ultimate Guide to Google Shopping Feed Optimization [2022]
Why Optimize Your Google Shopping Feed? Back in 2020 we experienced a monumental shift from traditional retail to online shopping as a result of the covid pandemic and social distancing.…
How iOS 15 Will Impact Email Marketing, Tracking & Deliverability
Apple has announced new privacy features within iOS 15 that will impact your email marketing. Your ability to track email open rates, click-through rates and deliverability are about to take…
Big Changes Coming to Facebook Attribution, Are Advertisers Doomed?
Facebook has taken a big hit lately. Lawsuits, whistleblowers, public scrutiny, and significant changes to iOS have forced the social media giant to make necessary changes to its advertising platform.…
The Impact of iOS 15 On Facebook Ads & Email Marketing
Ok so here's the deal...privacy is becoming more prevalent and it's gaining velocity as we head into 2022. Cookies are dying, and the ability to track and measure the performance…
