Why Your Call to Action Can Make or Break Your Facebook Ad Success

Why-Your-Call-to-Action-Can-Make-or-Break-Your-Facebook-Ad-Success

With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.   Set Your Goal In order to create a clear call to action, you first … Read More

Are You Retargeting Your Visitors?

Retargeting

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site’s visitors are leaving without converting/purchasing, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% … Read More

3 Great Tools to Boost Your Paid Social Strategies

marketing-tools-to-reach-the-right-people

Marketing is all about reaching the right people at the right time. Unfortunately, that can turn into a guessing game if you don’t have the right tools. The marketing tools that we use are essential to our success so if you’ve just been “winging it” or going on intuition, you’re only selling yourself short. Use Marketing Tools to Reach Your … Read More

3 Unique Ways to Increase Email Engagement

3 Unique Ways to Increase Email Engagement-small

We’ve written a few tips for email marketing content before, but today we’d like to stay away from the standard content and go for something that might make you stand out a bit from the other marketing spam…er…emails people get. Yes, you should still follow everything else we said about creating urgency with your subject line, creating a concise email … Read More

What’s New for Internet Marketing in 2017?

What's-New-for-Internet-Marketing-in-2017

So, right about now your newsfeed is probably littered with predictions for internet marketing in 2017, ringing in the New Year with “insider knowledge” in your pocket, blah, blah, bait click. What a drastic change from each one of the past ten New Years blog trends, no? Do you want to know what is going to happen with internet marketing … Read More

Make Your List and Customer Come to You with Recurring Content Events

customer-coming-to-you

If we’ve learned one thing as online marketers, it’s that perception is everything. This isn’t a ballpoint pen I’m trying to sell you, it’s the tool that will unlock your earning potential when you sign your name in the right place. That isn’t a towel, it’s the solution for all of life’s little messes. The more we can sway our … Read More

The Art of the Giveaway to Build a Targeted Email List

The Art of the Giveaway to Build a Targeted Email List

So let’s open up with the assumption that you have some people on your email list and these people are in your target demographic. Let’s add to it a simple premise: the people that they know are either also in your target audience, or very similar to them. Why? Because they are friends, peers and family members of your existing … Read More