Messenger & Chatbots: A Match Made in eCommerce Heaven

Let’s talk some more Messenger marketing.  Recently, you’ve probably heard some marketing thought leaders throwing around terms like chatbots, messenger marketing, and talking about how everyone in China buys everything using chat platforms, but what does that all really mean? We’re here to clear up the confusion. We’ve been experimenting with the combination of Facebook Ads and Messenger chatbots for … Read More

Facebook Messenger Campaign Cage Match

Link Clicks VS Messenger Reply, Which Should I Optimize For? If you’re reading this, we’re going to assume two things:   You know what a Facebook Messenger campaign is You want to get the best result for your ad dollars on Facebook Ok, with that out of the way, we don’t need to spend time talking about the magnitude of … Read More

Huge Facebook Announcement: Video Ads are Coming to Messenger

Two Things We Just Love: Messenger and Video Ads Just when you thought you had finally gotten ahead of digital marketing and could take a little mental vacation, BOOM! Facebook hits you with a new ad feature. We’ve made it pretty clear how much we love Messenger and if you’ve been keeping up, you know that it’s soon going to be … Read More

Messenger Marketing: Best Practices For Writing Killer Content That Converts

Thinking About a Bot? So you’ve heard the bot buzz and probably even engaged with them, but you’ve finally come around and decided it’s time for your business to start using a chatbot. If so you’re right on the money. Chatbots ARE the future. Why? Well, it’s simple. As competition increases, companies must become increasingly aggressive in order to maintain … Read More

Gadget Flow Podcast

Gadget Flow Podcast  “On this week’s podcast we sat down with Samir ElKamouny from Fetch & Funnel to talk about facebook advertising and the future of marketing via Messenger & Chatbots.”

Why Your Call to Action Can Make or Break Your Facebook Ad Success

Why-Your-Call-to-Action-Can-Make-or-Break-Your-Facebook-Ad-Success

With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.   Set Your Goal In order to create a clear call to action, you first … Read More

Are You Retargeting Your Visitors?

Retargeting

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site’s visitors are leaving without converting/purchasing, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% … Read More

3 Great Tools to Boost Your Paid Social Strategies

marketing-tools-to-reach-the-right-people

Marketing is all about reaching the right people at the right time. Unfortunately, that can turn into a guessing game if you don’t have the right tools. The marketing tools that we use are essential to our success so if you’ve just been “winging it” or going on intuition, you’re only selling yourself short. Use Marketing Tools to Reach Your … Read More

Facebook is Trying to Make You Promote Your Posts – Some Simple Ways Around it

Facebook is Trying to Make You Promote Your Posts - Some Simple Ways Around it

Have you noticed your Facebook views per post declining? Does it feel like you’re getting only a smaller proportion of the reach that you used to? Chances are, it’s not the way you’re posting or even the content you’re posting. Rather, it’s Facebook cutting down on the reach of pages through tweaks to their Edge Rankings to make it more … Read More