Read This Before You Try Google’s Smart Shopping Campaigns

Generally speaking we’re usually against automation on Google: auto bidding, broad match, ad rotation, optimize highest performing ad, maximize conversions, any and all of Google’s “recommendations”, and don’t even get us started on Adwords Express. But we want to! We want to be able to trust Google to make good campaign decisions, it would honestly make our lives easier. Google … Read More

Why Your Call to Action Can Make or Break Your Facebook Ad Success

Why-Your-Call-to-Action-Can-Make-or-Break-Your-Facebook-Ad-Success

With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.   Set Your Goal In order to create a clear call to action, you first … Read More

Are You Retargeting Your Visitors?

Retargeting

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site’s visitors are leaving without converting/purchasing, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% … Read More