10 Profitable Strategies to Master Facebook Ads
Introduction Chances are, if you’re a business owner, you’ve dabbled in Facebook Ads from time to time. Chances are...the results of those Facebooks Ads fluctuated somewhere between “might be working,…
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[UA vs GA4] The Complete Upgrade Guide to Google Analytics 4
Introduction Last year Google released Google Analytics 4 (GA4), which was a big upgrade from the previous version (Universal Analytics). Since this release, every new analytics account will automatically convert…
How to Implement Enhanced Conversions for Google Ads
Google has recently released a great new conversion feature for Google Ads that will increase conversion tracking accuracy and give advertisers access to more campaign data. Honestly, I can't remember…
How iOS 15 Will Impact Email Marketing, Tracking & Deliverability
Apple has announced new privacy features within iOS 15 that will impact your email marketing. Your ability to track email open rates, click-through rates and deliverability are about to take…
Big Changes Coming to Facebook Attribution, Are Advertisers Doomed?
Facebook has taken a big hit lately. Lawsuits, whistleblowers, public scrutiny, and significant changes to iOS have forced the social media giant to make necessary changes to its advertising platform.…
The #1 Black Friday Advertising Strategy for 2020
Black Friday and Cyber Monday happen every year. You know this. If you’re a media buyer or business owner, you should already know a bit about Black Friday advertising. Every…
Facebook Messenger Marketing Automation: How to 10x Your Sales
Facebook Messenger is larger than Instagram, Twitter, and Pinterest combined! With 1.3 billion users, it's the fastest growing social channel in the world. Savvy marketers, take notice.
