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Introduction Last year Google released Google Analytics 4 (GA4), which was a big upgrade from the previous version (Universal Analytics). Since this release, every new analytics account will automatically convert…
Google has released Enhanced Conversions, a new feature that improves attribution and enhances accuracy when measuring campaign performance in Google Ads. We recommend turning this new feature on, start using…
Google has recently released a great new conversion feature for Google Ads that will increase conversion tracking accuracy and give advertisers access to more campaign data. Honestly, I can't remember…
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Introduction Google has recently implemented Enhanced Conversions, which is a new feature that makes it easier to manage your ad campaigns, and it can improve the accuracy of your conversion…
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Why Optimize Your Google Shopping Feed? Back in 2020 we experienced a monumental shift from traditional retail to online shopping as a result of the covid pandemic and social distancing.…
Introduction It’s official, as of early June 2021 the latest Apple iOS 14 update has arrived and early data suggests that most people are choosing to opt out of being…
There’s just no way around it: Having high converting Snapchat ad creative is a game changer. It's the difference between making tens of thousands of dollars on Snapchat advertising, or…
Why you need to advertise on Snapchat Snapchat is a great way to make your head look like a piece of broccoli, or find out what life would be like…
Black Friday and Cyber Monday happen every year. You know this. If you’re a media buyer or business owner, you should already know a bit about Black Friday advertising. Every…
As the wise sages of yore have been known to say...“There’s an app for that.”OK sure, it’s a cliché. But it’s a cliché because it’s true. And it’s especially true…
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