Generally speaking we’re usually against automation on Google: auto bidding, broad match, ad rotation, optimize highest performing ad, maximize conversions, any and all of Google’s “recommendations”, and don’t even get us started on Adwords Express. But we want to! We want to be able to trust Google to make good campaign decisions, it would honestly make our lives easier. Google … Read More
Messenger & Chatbots: A Match Made in eCommerce Heaven
Let’s talk some more Messenger marketing. Recently, you’ve probably heard some marketing thought leaders throwing around terms like chatbots, messenger marketing, and talking about how everyone in China buys everything using chat platforms, but what does that all really mean? We’re here to clear up the confusion. We’ve been experimenting with the combination of Facebook Ads and Messenger chatbots for … Read More
Facebook Messenger Campaign Cage Match
Link Clicks VS Messenger Reply, Which Should I Optimize For? If you’re reading this, we’re going to assume two things: You know what a Facebook Messenger campaign is You want to get the best result for your ad dollars on Facebook Ok, with that out of the way, we don’t need to spend time talking about the magnitude of … Read More
Huge Facebook Announcement: Video Ads are Coming to Messenger
Two Things We Just Love: Messenger and Video Ads Just when you thought you had finally gotten ahead of digital marketing and could take a little mental vacation, BOOM! Facebook hits you with a new ad feature. We’ve made it pretty clear how much we love Messenger and if you’ve been keeping up, you know that it’s soon going to be … Read More
Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors
Communication has changed. This may sound like a trendy thing to say at a cocktail party, but for marketers, it should be a wakeup call. We cannot afford to be left behind and it is our job to keep up with our audiences. Over the last 10 years “keeping up” has led to the universal adoption of email marketing, … Read More
Messenger Marketing: Best Practices For Writing Killer Content That Converts
Thinking About a Bot? So you’ve heard the bot buzz and probably even engaged with them, but you’ve finally come around and decided it’s time for your business to start using a chatbot. If so you’re right on the money. Chatbots ARE the future. Why? Well, it’s simple. As competition increases, companies must become increasingly aggressive in order to maintain … Read More
Gadget Flow Podcast
Gadget Flow Podcast “On this week’s podcast we sat down with Samir ElKamouny from Fetch & Funnel to talk about facebook advertising and the future of marketing via Messenger & Chatbots.”
Why Your Call to Action Can Make or Break Your Facebook Ad Success
With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal. Set Your Goal In order to create a clear call to action, you first … Read More
The 3 Social Media Sites That You Aren’t Taking Advantage of In Your Business
Social media apps and sites pop up with alarming frequency. Also alarming is the rate at which these platforms seem to overtake each other in traffic and popularity. While you can’t go wrong growing your influence at the top of the food chain where a couple of massive entities still dominate, you can sure as heck get innovative and ride … Read More
Video Blogging/Vlogging: From Bootstrapped to Pro
Video blogging is a fantastic way to build a rabid following of loyal followers. Video blogging allows your audience to really get to know you. Text only allows a certain portion of your personality to flow through. Video blogging, however, allows you to build a direct, one on one human connection with your viewers. So how do you get started? … Read More