Huge Facebook Announcement: Video Ads are Coming to Messenger

Two Things We Just Love: Messenger and Video Ads Just when you thought you had finally gotten ahead of digital marketing and could take a little mental vacation, BOOM! Facebook hits you with a new ad feature. We’ve made it pretty clear how much we love Messenger and if you’ve been keeping up, you know that it’s soon going to be … Read More

Why Your Call to Action Can Make or Break Your Facebook Ad Success

Why-Your-Call-to-Action-Can-Make-or-Break-Your-Facebook-Ad-Success

With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.   Set Your Goal In order to create a clear call to action, you first … Read More

Four Untapped Traffic Sources

Four Untapped Traffic Sources

One of the major challenges of having your own website is getting enough traffic. This is vital to the success of any website, whether it is an Adsense or affiliate website, or an online business. Below is a look at just four ways to boost your traffic.   High-Profile Content Syndication   Article marketing is becoming very challenging, and simply … Read More

Are You Retargeting Your Visitors?

Retargeting

Did you know that only about 20% of all first-time visitors to a website will become a conversion on that visit? That means 80% of your site’s visitors are leaving without converting/purchasing, even if they want to. With shopping cart abandonment making major waves in the eCommerce industry because of how recoverable these consumers are (studies show that about 68% … Read More

The Basics of Starting Your Own Podcast

The Basics of Starting Your Own Podcast

Having your own podcast is a great way to connect with your audience, as well as to build a new audience. For one, getting in the iTunes podcast store will allow you to reach a lot of new people. Having a podcast also sets you up as an authority figure. It also gives your audience an easy way to follow … Read More

Overcoming the Curse of Knowledge with a Simple Survey

Curse Of Knowledge

As internet marketers, we have many curses thrown upon us each day, but none so heavy as the one most of us don’t even take into consideration, The Curse of Knowledge. The Curse of Knowledge is a simple theory that makes a whole lot of sense when you finally learn about it, but can lead to serious pitfalls if you … Read More

3 Great Tools to Boost Your Paid Social Strategies

marketing-tools-to-reach-the-right-people

Marketing is all about reaching the right people at the right time. Unfortunately, that can turn into a guessing game if you don’t have the right tools. The marketing tools that we use are essential to our success so if you’ve just been “winging it” or going on intuition, you’re only selling yourself short. Use Marketing Tools to Reach Your … Read More

Facebook is Trying to Make You Promote Your Posts – Some Simple Ways Around it

Facebook is Trying to Make You Promote Your Posts - Some Simple Ways Around it

Have you noticed your Facebook views per post declining? Does it feel like you’re getting only a smaller proportion of the reach that you used to? Chances are, it’s not the way you’re posting or even the content you’re posting. Rather, it’s Facebook cutting down on the reach of pages through tweaks to their Edge Rankings to make it more … Read More