Big Changes Coming to Facebook Attribution, Are Advertisers Doomed?

Facebook has taken a big hit lately. Lawsuits, whistleblowers, public scrutiny, and significant changes to iOS have forced the social media giant to make necessary changes to its advertising platform.…

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How To Setup Facebook Retargeting Funnel

The cost to advertise (and compete) on Facebook is on the rise. A whopping 85% of consumers conduct research before deciding to make an online purchase. And most people don't purchase the first time they see your product. If you want to massively profit from Facebook, you need a bulletproof retargeting funnel.

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