The cost to advertise (and compete) on Facebook is on the rise. A whopping 85% of consumers conduct research before deciding to make an online purchase. And most people don't purchase the first time they see your product. If you want to massively profit from Facebook, you need a bulletproof retargeting funnel.

The #1 way to profitably scale your Facebook Ads is with Campaign Budget Optimization (CBO). Smart marketers should start honing their strategies now!

This article is part of a series where we perform an in-depth review of the customer journey and marketing strategy used by our favorite brands, with a particular focus on Facebook & Instagram advertising funnels. No company paid for or asked for this review. Thanks for targeting us anyway!