Generally speaking we’re usually against automation on Google: auto bidding, broad match, ad rotation, optimize highest performing ad, maximize conversions, any and all of Google’s “recommendations”, and don’t even get us started on Adwords Express. But we want to! We want to be able to trust Google to make good campaign decisions, it would honestly make our lives easier. Google … Read More
Messenger & Chatbots: A Match Made in eCommerce Heaven
Let’s talk some more Messenger marketing. Recently, you’ve probably heard some marketing thought leaders throwing around terms like chatbots, messenger marketing, and talking about how everyone in China buys everything using chat platforms, but what does that all really mean? We’re here to clear up the confusion. We’ve been experimenting with the combination of Facebook Ads and Messenger chatbots for … Read More
Facebook Ads Not Delivering? Avoid the Facebook Slap and Boost Conversion Rates
Could this be the real reason you’re getting ignored on Facebook? You click “publish” and sit back, excited for the coming hours. Pretty soon, you’ll be getting a flurry of clicks, comments, likes and shares from that irresistible piece of content or ad that you’ve been working on for days. 30 minutes later… nothing. 2 hours later… still nothing. 4 … Read More
Say Goodbye to Google Adwords, Say Hello to Google Ads
Ever been confused by all of Google’s ad products? To name a few, there was Adwords, Google for Retail, Google Display Network, Google+ for Brands, etc. The one we all know best, our dearest friend, was Google Adwords. Launched 18 years ago, Google Adwords led users to relevant and targeted search results, making it easier for businesses to connect with … Read More
Messenger Marketing: Best Practices For Writing Killer Content That Converts
Thinking About a Bot? So you’ve heard the bot buzz and probably even engaged with them, but you’ve finally come around and decided it’s time for your business to start using a chatbot. If so you’re right on the money. Chatbots ARE the future. Why? Well, it’s simple. As competition increases, companies must become increasingly aggressive in order to maintain … Read More