What is conversion rate optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions (typically purchases) from a website. CRO involves generating ideas for elements on your site that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
What is a good conversion rate?
Conversion rates vary greatly across industries, niches, and verticals. Even higher priced goods often have lower conversion rates than lower priced goods. Keeping this in mind, standard conversion rates are between 2-5% for ecommerce websites and between 5-10% for lead generation businesses that utilize dedicated landing pages for converting paid traffic.
Should I redesign my website before starting CRO?
The higher your website traffic, the bigger the impact a redesign is going to have. It’s not a good idea to go into a website redesign without first cataloging data and establishing performance benchmarks. If your new website underperforms, not only will sales and revenue suffer, you won’t know where to look or what to fix.
My website already has a good conversion rate, why do I need CRO?
Two reasons...because you can always do better and it will make you more money, and because your competitors spend 40+ hours a week trying to improve and find ways to steal your customers. Seriously, don’t get caught flat footed.
Does your CRO program require a lot of my time?
Nope! We’ll do the heavy lifting so you can spend your time on other areas of the business. Your dedicated team of CRO specialists will handle it all, soup to nuts.
How do you prioritize a/b tests?
There are a few factors that go into roadmap development and test prioritization. These include potential impact, area of the site, traffic, etc. We want to make the most impact to the biggest number of users as quickly as possible.
How much do you charge for CRO?
Costs depend on what you need help with. We offer one-time fixed fee projects as well as ongoing monthly programs. Our typical monthly programs range between $3,000 to $10,000 per month. The higher your website traffic, the more tests we’re able to run each month.
Do I have to sign a contract?
When it comes to conversion rate optimization, success requires consistency and a commitment to the testing process. We also rely on reaching statistical significance in order to determine winners and losers. For these reasons we have a 3-month initial commitment, month to month afterward.