If you’ve ever been on the consumer side of making an online purchase (and I’m guessing many of you have) there’s a page that you see which few internet marketers think about because they don’t really see it on a day to day basis. In addition, this page is kind of an afterthought, a throwaway. It has no way of generating a sale because the sale is already made, or does it?
I’m talking of course, about the “thank you” page or whatever it is that you want to call the page that pops up confirming an form submission, order, or purchase has been processed. Heck, call it the “confirmation page” if you want, it’s that insignificant, right? Wrong.
A Missed Opportunity for Engagement
The truth is, no, a thank you page won’t help your Google rankings and no, it won’t act as a landing page. But what it will do is accomplish a few simple goals:
1. It lets the customer know that their order has been processed or taken 2. It lets the customer know what they need to do next (e.g. check your email for the eBook) 3. It lets the customer know that they are appreciated by thanking them
In most cases, this is all a thank you page accomplishes. Seems legit, no? Well, the above is actually a below-average thank you page and if that’s all yours is doing, you need to rethink your overall strategy.
Out of Sight, Out of Mind
The problem isn’t always that you don’t care about this page; it’s more that you don’t see it so you don’t think about it. Unfortunately, this is a problem because it’s the last thing that your customer sees from your website. It’s the tootsie roll center of the tootsie pop. It’s the taste in their mouth that they walk away with.
With that in mind, there are a few simple things that you can do to increase the engagement factor on your thank you page so that your clients are more apt to remember you fondly, engage with your brand and other products, not ignore your emails and most of all, come back and recommend you to friends.
Ways to Increase Engagement on Your Thank You Page
1. Promote Your Latest Blog Posts. A simple listing of your latest blog posts with a link to your blog is a great way to let your customer know that you have one while also creating another in-road into it. Try to have a variety of blog posts listed up there on the thank you page to increase the chance that one of them will catch your customer’s eye.
2. Social Media Widgets. You should also have your social media connection buttons up there so that your customer can like you on Facebook, follow you on Twitter or subscribe to you on YouTube. Whatever social media networks you are on, be sure they are represented on your thank you page.
3. Link to Review Site. The easiest and best link to put on your thank you page is a Google+ review link. This simply asks the customer to leave a review on their transaction (or previous transactions with your site). They don’t have to leave the thank you page to write it, which is a big plus, no pun intended.
4. Testimonials. Finally, give a little bit of reassurance and add some excitement to the purchase. Having some great testimonials up there will get your new conversion pumped up about what they just bought, thus increasing the chance that they will run and tell their friends and family.
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