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We only scale pet services that are ready to handle serious demand. Get up to 40 new bookings/month from a $2,000 ad spend, if you’re ready to take them.
We are Pet Industry Marketing Experts. We know the pet world inside out, from trainers and groomers to boarding facilities. Our tailored strategies help you attract more pet owners, boost your online presence, and scale faster than ever.
We’re not just marketers; we’re top-rated pet industry veterans. We know your customers because we’ve been in your shoes, running pet service businesses ourselves.
We’re a team of 20 marketing specialists, each bringing a wealth of experience and a dedicated focus, not generalists, but experts in pet industry marketing.
Having exclusively served pet service businesses, we’ve accumulated a big database of industry-specific insights that inform every strategy we recommend.
Partner with experts who know the pet industry inside out. We don’t just run ads, we help you attract more clients and grow faster.
Ready to scale your pet business?
The pet industry is set to hit $300B by 2030, but generic marketing won’t get you there.
At Fetch & Funnel, we master the art of pet marketing that connects and converts.
We know how pet owners search, book and trust. Ads and funnels built for pet services, not generic SMB playbooks.
Creative + targeting that brings paying pet owners to your doorstep, not tyre-kickers.
Forms, SMS, email and AI outbound calling to convert leads 24/7.
Here is why they trusted us
Here is why they trusted us
The Fetch & Funnel Method™ is a proven, repeatable strategy that amplifies growth by making it easy to attract and convert new customers.
We’ll start with a quick discovery call to learn about your goals, challenges, and what makes your pet business unique.
Our team will review your current marketing setup and identify growth gaps, from ads to funnels to lead generation.
We’ll design a personalized strategy that shows exactly how to attract, nurture, and convert more pet owners.
Once approved, we’ll build your complete marketing funnel, from ad creatives to automation, ready to bring in leads fast.
After launch, we track results, refine campaigns, and scale what’s working to maximize your revenue and ROI.
You’ll get complete transparency
You’ll own your data
You’ll get clear reporting
Your goals are our goals
You’ll get great advice (even if it’s not what you want to hear)
Everything you need to profitably scale your business, under one roof.
Full-funnel advertising including Google Ads, Meta/Facebook, Instagram, landing pages, and conversion optimization. Everything from strategy to campaign management under one roof.
Google Search captures “puppy training near me” searches. Facebook/Instagram target local pet owners by interests. Multi-platform approach reaches customers at every decision stage.
Starting budgets from $3,000-$10,000 based on your goals. Focus on profitability from day one with clear cost-per-lead targets.
Local geo-targeting, pet ownership behaviors, custom landing pages for specific services. Conversion tracking separates real clients from tire-kickers.
Clients see 50-57% reduction in conversion costs, 2-3x increase in leads. Focus on measurable ROI, cost per lead, and lead-to-client conversion rates.
Discovery call, channel audit, profitability planning, launch. Weekly strategy meetings with continuous A/B testing and transparent reporting.
CRO can double bookings from same ad spend. Improves every step from click to consultation booking through testing and user experience improvements.
$500M+ generated for 100+ brands. Full control from ad to conversion, proven success with local service businesses, profitability-focused approach.
Are you ready?
177 Huntington Ave. Boston, MA 02115 ©2025 Fetch and Funnel. All Rights Reserved.
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We’re quick to respond, and you’ll get to speak with an expert.
We’re quick to respond, and you’ll get to speak with an expert.
Background / Challenge: The Dog Patch had strong word-of-mouth referrals but lacked scalable digital customer acquisition channels.
Strategy Applied: We prioritized Local Services Ads for immediate local visibility and launched targeted Search campaigns focusing on “dog boarding near me” and “pet grooming.” Call-only campaigns drove direct bookings during peak search times. Landing pages emphasized mobile-first design with instant click-to-call functionality. We implemented broad and phrase match keywords with aggressive negative keyword filtering to control costs. Strategic bid adjustments maximized visibility during high-conversion hours while maintaining profitability.
Results & Outcome: The Dog Patch achieved 52% growth in new customer inquiries within four months. LSAs generated consistent top-three placement in local results. Overall conversion rate improved 41% through landing page optimization. Customer acquisition cost remained stable while booking volume increased 44%, proving the scalability of their digital strategy.
Background / Challenge: Meow Chicago struggled with inconsistent bookings and limited online visibility in a competitive Chicago market.
Strategy Applied: We launched Local Services Ads alongside Search campaigns targeting “cat boarding Chicago” and “pet boarding near me.” Call-only campaigns generated immediate phone inquiries. We built a conversion-optimized landing page featuring client testimonials, 24/7 care guarantees, and prominent click-to-call buttons. Remarketing campaigns re-engaged visitors who didn’t convert initially. We continuously refined keyword targeting using phrase match with strategic negative keywords to eliminate waste.
Results & Outcome: Meow Chicago experienced a 47% increase in qualified booking calls within 90 days. Cost per acquisition dropped 32% as we scaled high-performing ad groups. Local search visibility improved significantly, with LSAs consistently appearing in top positions. Monthly bookings increased 38%, establishing them as a recognized leader in Chicago cat boarding services.
Background / Challenge: Dancing Creek offered premium services but remained invisible in local searches, losing clients to competitors with stronger online presence.
Strategy Applied: We launched an integrated Google Ads and LSA strategy focused on establishing market authority. Search campaigns targeted “premium pet boarding” and “luxury dog daycare” with ad extensions highlighting “24/7 Veterinary Supervision” and “Climate-Controlled Facilities.” Multiple landing pages showcased facility tours, staff credentials, and detailed service descriptions. A/B testing revealed that premium positioning outperformed discount messaging. We implemented strategic bidding to dominate position one for high-value keywords while maintaining efficient spend.
Results & Outcome: Dancing Creek achieved 67% increase in qualified leads within 120 days. LSAs placed them consistently above competitors in local pack results. Premium service bookings grew 53% as messaging attracted ideal clients. Brand search volume increased 42% as paid visibility built organic awareness. Cost per premium booking decreased 29% as campaign maturity improved targeting precision.
Background / Challenge: Dreamy Skies faced poor click-through rates and minimal phone inquiries despite running generic pet service ads.
Strategy Applied: We implemented A/B testing on ad copy, comparing trust-focused messaging against pricing-driven headlines. Search campaigns targeted high-intent terms like “dog daycare” and “trusted pet boarding.” Service-specific landing pages were created for boarding, daycare, and grooming, each with benefit-driven headlines and strong CTAs. We deployed ad extensions highlighting “Safe & Clean Kennels” and “Certified Pet Care Professionals.” Google Tag Manager tracked all conversion points including calls, form submissions, and online bookings.
Results & Outcome: Click-through rates improved 54% after identifying trust-based messaging as the winner. Phone calls increased 61% within the first quarter. Form fill conversions doubled through optimized landing pages. Cost per lead decreased 28% as campaign efficiency improved through continuous testing and refinement.
Background / Challenge: Canine World attracted website traffic but suffered from poor conversion rates and abandoned booking attempts.
Strategy Applied: We diagnosed conversion barriers and redesigned service-specific landing pages with clear value propositions and streamlined booking flows. Trust signals including Google reviews, certifications, and video testimonials were prominently featured. Remarketing campaigns targeted site visitors who viewed services but didn’t book. Search campaigns emphasized “dog training” and “professional pet care” with ad copy aligned to landing page messaging. We paused underperforming ads weekly and reallocated budget to high-CTR campaigns.
Results & Outcome: Conversion rates jumped 58% following landing page redesigns. Remarketing recovered 23% of previously lost opportunities. Phone bookings increased 49% as trust signals reduced customer hesitation. Cost per acquisition decreased 35% through continuous campaign optimization. Canine World transformed from traffic-rich but conversion-poor to a profit-generating digital presence.