Marketing for Pet Training & Boarding Businesses

White Background Image
White Background Image
White Background Image

We only scale pet services that are ready to handle serious demand. Get up to 40 new bookings/month from a $2,000 ad spend, if you’re ready to take them.

We Know Your Business

We are Pet Industry Marketing Experts. We know the pet world inside out, from trainers and groomers to boarding facilities. Our tailored strategies help you attract more pet owners, boost your online presence, and scale faster than ever.

error
error
error

What Sets Us Apart

Deep Industry Knowledge

We’re not just marketers; we’re top-rated pet industry veterans. We know your customers because we’ve been in your shoes, running pet service businesses ourselves.

Specialized Expertise

We’re a team of 20 marketing specialists, each bringing a wealth of experience and a dedicated focus, not generalists, but experts in pet industry marketing.

Data-Driven Decisions

Having exclusively served pet service businesses, we’ve accumulated a big database of industry-specific insights that inform every strategy we recommend.

Choosing Us is Your Wining

Partner with experts who know the pet industry inside out. We don’t just run ads, we help you attract more clients and grow faster.

Ready to scale your pet business?

Get Ready to boost your Sales?

WHY OUR STRATEGY WORK FOR YOU

The pet industry is set to hit $300B by 2030, but generic marketing won’t get you there.
At Fetch & Funnel, we master the art of pet marketing that connects and converts.

Niche expertise

We know how pet owners search, book and trust. Ads and funnels built for pet services, not generic SMB playbooks.

Qualified demand

Creative + targeting that brings paying pet owners to your doorstep, not tyre-kickers.

Real automation

Forms, SMS, email and AI outbound calling to convert leads 24/7.

Here is why they trusted us

Award-winning performance marketing for dog trainers, groomers, kennels & pet daycares.

Combine LSAs with Search and Call-Only campaigns for comprehensive coverage. Create mobile-optimized landing pages for each service (boarding, training, grooming). Use broad match with negative keywords, monitor weekly, and scale top performers.

Fix low conversions with dedicated landing pages featuring reviews and mobile design. Target high-intent "near me" searches with proper match types. Optimize Quality Scores through keyword-ad-page alignment and scale based on performance data.

Deploy LSAs, Search and Call-Only campaigns with service-specific ad groups. Build conversion-optimized pages with GTM tracking and trust elements. Manage with broad/phrase match, negative keywords, and weekly search term reviews.

LSAs drive immediate bookings while Search campaigns capture high-intent traffic. Control costs through negative keywords and Quality Score optimization. Scale winning campaigns and use remarketing to recover non-converting visitors.

Here is why they trusted us

Award-winning performance marketing for dog trainers, groomers, kennels & pet daycares.

What Our Clients Say

"From struggling to fully booked! A/B tested pricing vs trust messaging—trust won big. Remarketing campaigns filled our slow periods. ROI increased 3x in 90 days."Pawsitive Pals Academy
"Our multi-service approach works perfectly now. Separate landing pages for boarding, training, grooming doubled conversions. Negative keywords saved us $2K monthly on wasted clicks."The Groomed Hound
"Small town, big results! Local Services Ads dominate our market. Weekly search term optimization keeps costs low. Now booking 3 weeks out consistently. Incredible transformation!"Wagging Tails Training & Spa
"Finally profitable on Google Ads! Call-only campaigns for 'pet daycare near me' cut our cost per booking by 60%. Mobile-first landing pages made all the difference. Best decision ever."FurEver Fresh Pet Studio
"Game-changer for our cat boarding! LSAs brought 40+ calls in first month. Their landing page for 'cat boarding Chicago' converts like crazy. Phone's ringing nonstop with quality bookings."Happy Paws Learning Center
"From struggling to fully booked! A/B tested pricing vs trust messaging—trust won big. Remarketing campaigns filled our slow periods. ROI increased 3x in 90 days."
"From struggling to fully booked! A/B tested pricing vs trust messaging—trust won big. Remarketing campaigns filled our slow periods. ROI increased 3x in 90 days."Larry Kim CEO & Founder, The Dog Patch
"Our multi-service approach works perfectly now. Separate landing pages for boarding, training, grooming doubled conversions. Negative keywords saved us K monthly on wasted clicks."
"Our multi-service approach works perfectly now. Separate landing pages for boarding, training, grooming doubled conversions. Negative keywords saved us $2K monthly on wasted clicks."Jonathan Cabin Growth Manager, Canine World
"Small town, big results! Local Services Ads dominate our market. Weekly search term optimization keeps costs low. Now booking 3 weeks out consistently. Incredible transformation!"
"Small town, big results! Local Services Ads dominate our market. Weekly search term optimization keeps costs low. Now booking 3 weeks out consistently. Incredible transformation!"Yan Kerefov Owner, Dancing Creek
"Finally profitable on Google Ads! Call-only campaigns for 'pet daycare near me' cut our cost per booking by 60%. Mobile-first landing pages made all the difference. Best decision ever."
"Finally profitable on Google Ads! Call-only campaigns for 'pet daycare near me' cut our cost per booking by 60%. Mobile-first landing pages made all the difference. Best decision ever."Evan VarsamisCEO, Dreamy Skies
"Game-changer for our cat boarding! LSAs brought 40+ calls in first month. Their landing page for 'cat boarding Chicago' converts like crazy. Phone's ringing nonstop with quality bookings."
"Game-changer for our cat boarding! LSAs brought 40+ calls in first month. Their landing page for 'cat boarding Chicago' converts like crazy. Phone's ringing nonstop with quality bookings."Megan Whittaker Brand & Marketing Manager, Meeow Chicago

Our Track Record Speaks for Itself Across All Industries

White Background Image

Monthly Increase in sales

White Background Image

Return On Ad Spend

White Background Image

ANNUAL REVENUE GROWTH

White Background Image

lower CAC

White Background Image

INCREASE IN SALES

White Background Image

Increase in net aov

White Background Image

conversion rate increase

White Background Image

revenue increase

White Background Image

revenue increase

White Background Image

INCREASE IN BOOKINGS

Trusted by Businesses Across Industries

We Get Real Results

ANNUAL CLIENT SALES
$ 0 M+
ANNUAL SPEND MANAGED
$ 0 M+
AVERAGE CLIENT ROAS
0 x

Our Process

The Fetch & Funnel Method™ is a proven, repeatable strategy that amplifies growth by making it easy to attract and convert new customers.

Schedule Your Free Strategy Call

We’ll start with a quick discovery call to learn about your goals, challenges, and what makes your pet business unique.

Deep Dive Marketing Audit

Our team will review your current marketing setup and identify growth gaps, from ads to funnels to lead generation.

Custom Growth Plan

We’ll design a personalized strategy that shows exactly how to attract, nurture, and convert more pet owners.

Funnel & Campaign Setup

Once approved, we’ll build your complete marketing funnel, from ad creatives to automation, ready to bring in leads fast.

Optimize & Scale

After launch, we track results, refine campaigns, and scale what’s working to maximize your revenue and ROI.

The Fetch & Funnel Method™ is a proven way to attract and convert new customers, at scale.

Check Icon

The Fetch Guarantee

You’ll get complete transparency

You’ll own your data

You’ll get clear reporting

Your goals are our goals

You’ll get great advice (even if it’s not what you want to hear)

What do you need help with?

What are your goals?

Current Monthly Revenue Range

Current Marketing Spend

Biggest Challenge

What We’re Great At

Everything you need to profitably scale your business, under one roof.

Full-funnel advertising including Google Ads, Meta/Facebook, Instagram, landing pages, and conversion optimization. Everything from strategy to campaign management under one roof.

Google Search captures “puppy training near me” searches. Facebook/Instagram target local pet owners by interests. Multi-platform approach reaches customers at every decision stage.

Starting budgets from $3,000-$10,000 based on your goals. Focus on profitability from day one with clear cost-per-lead targets.

Local geo-targeting, pet ownership behaviors, custom landing pages for specific services. Conversion tracking separates real clients from tire-kickers.

Clients see 50-57% reduction in conversion costs, 2-3x increase in leads. Focus on measurable ROI, cost per lead, and lead-to-client conversion rates.

Discovery call, channel audit, profitability planning, launch. Weekly strategy meetings with continuous A/B testing and transparent reporting.

CRO can double bookings from same ad spend. Improves every step from click to consultation booking through testing and user experience improvements.

$500M+ generated for 100+ brands. Full control from ad to conversion, proven success with local service businesses, profitability-focused approach.

Stand Out From The Competition

Circle Design
Circle Design
Circle Cross Icon
Cross Icon

How can we reach you?

How can we reach you?​

We’re quick to respond, and you’ll get to speak with an expert.

We’re quick to respond, and you’ll get to speak with an expert.

Circle Cross Icon
Cross Icon
Dog Dancing Gif

Success!

You’re in good company.

CloudApp Logo
Studio Amelia Logo
Timothy Sykes
Noodle Logo
Gadget Flow Logo
Summerboard Logo
TakeLessons Logo
Kissmetrics Logo
Shock Surplus Logo
Davek New York Logo
The Bouqs Co. Logo
Robert Barakett Logo

Capturing Local Intent and Scaling Profitably

Background / Challenge: The Dog Patch had strong word-of-mouth referrals but lacked scalable digital customer acquisition channels.

 

Strategy Applied: We prioritized Local Services Ads for immediate local visibility and launched targeted Search campaigns focusing on “dog boarding near me” and “pet grooming.” Call-only campaigns drove direct bookings during peak search times. Landing pages emphasized mobile-first design with instant click-to-call functionality. We implemented broad and phrase match keywords with aggressive negative keyword filtering to control costs. Strategic bid adjustments maximized visibility during high-conversion hours while maintaining profitability.

 

Results & Outcome: The Dog Patch achieved 52% growth in new customer inquiries within four months. LSAs generated consistent top-three placement in local results. Overall conversion rate improved 41% through landing page optimization. Customer acquisition cost remained stable while booking volume increased 44%, proving the scalability of their digital strategy.

From Inconsistent Bookings to Local Visibility Leader

Background / Challenge: Meow Chicago struggled with inconsistent bookings and limited online visibility in a competitive Chicago market.

 

Strategy Applied: We launched Local Services Ads alongside Search campaigns targeting “cat boarding Chicago” and “pet boarding near me.” Call-only campaigns generated immediate phone inquiries. We built a conversion-optimized landing page featuring client testimonials, 24/7 care guarantees, and prominent click-to-call buttons. Remarketing campaigns re-engaged visitors who didn’t convert initially. We continuously refined keyword targeting using phrase match with strategic negative keywords to eliminate waste.

 

Results & Outcome: Meow Chicago experienced a 47% increase in qualified booking calls within 90 days. Cost per acquisition dropped 32% as we scaled high-performing ad groups. Local search visibility improved significantly, with LSAs consistently appearing in top positions. Monthly bookings increased 38%, establishing them as a recognized leader in Chicago cat boarding services.

Building Trust and Dominating Local Search

Background / Challenge: Dancing Creek offered premium services but remained invisible in local searches, losing clients to competitors with stronger online presence.

 

Strategy Applied: We launched an integrated Google Ads and LSA strategy focused on establishing market authority. Search campaigns targeted “premium pet boarding” and “luxury dog daycare” with ad extensions highlighting “24/7 Veterinary Supervision” and “Climate-Controlled Facilities.” Multiple landing pages showcased facility tours, staff credentials, and detailed service descriptions. A/B testing revealed that premium positioning outperformed discount messaging. We implemented strategic bidding to dominate position one for high-value keywords while maintaining efficient spend.

 

Results & Outcome: Dancing Creek achieved 67% increase in qualified leads within 120 days. LSAs placed them consistently above competitors in local pack results. Premium service bookings grew 53% as messaging attracted ideal clients. Brand search volume increased 42% as paid visibility built organic awareness. Cost per premium booking decreased 29% as campaign maturity improved targeting precision.

Transforming Low CTR Into High-Intent Traffic

Background / Challenge: Dreamy Skies faced poor click-through rates and minimal phone inquiries despite running generic pet service ads.

 

Strategy Applied: We implemented A/B testing on ad copy, comparing trust-focused messaging against pricing-driven headlines. Search campaigns targeted high-intent terms like “dog daycare” and “trusted pet boarding.” Service-specific landing pages were created for boarding, daycare, and grooming, each with benefit-driven headlines and strong CTAs. We deployed ad extensions highlighting “Safe & Clean Kennels” and “Certified Pet Care Professionals.” Google Tag Manager tracked all conversion points including calls, form submissions, and online bookings.

 

Results & Outcome: Click-through rates improved 54% after identifying trust-based messaging as the winner. Phone calls increased 61% within the first quarter. Form fill conversions doubled through optimized landing pages. Cost per lead decreased 28% as campaign efficiency improved through continuous testing and refinement.

Converting Browsers Into Booked Clients

Background / Challenge: Canine World attracted website traffic but suffered from poor conversion rates and abandoned booking attempts.

 

Strategy Applied: We diagnosed conversion barriers and redesigned service-specific landing pages with clear value propositions and streamlined booking flows. Trust signals including Google reviews, certifications, and video testimonials were prominently featured. Remarketing campaigns targeted site visitors who viewed services but didn’t book. Search campaigns emphasized “dog training” and “professional pet care” with ad copy aligned to landing page messaging. We paused underperforming ads weekly and reallocated budget to high-CTR campaigns.

 

Results & Outcome: Conversion rates jumped 58% following landing page redesigns. Remarketing recovered 23% of previously lost opportunities. Phone bookings increased 49% as trust signals reduced customer hesitation. Cost per acquisition decreased 35% through continuous campaign optimization. Canine World transformed from traffic-rich but conversion-poor to a profit-generating digital presence.