The Performance Agency with Fetch & Funnel's Samir ElKamouny

Your host, Samir ElKamouny of Fetch & Funnel introduces his new podcast, Scaling with Samir. In this episode, he explains why he started this podcast, what to expect listening to the podcast, the caliber of people he will be interviewing, and what you can expect to learn. His agency, Fetch & Funnel, transforms great brands into market leaders with full-funnel advertising, high-converting creative, and conversion rate optimization.

Transcription

00:04
Thanks for tuning in to the Ecom Growth Leaders podcast. This show is intended to highlight marketing and conversion techniques taught by today’s leaders in the Ecom world.
00:16
I’ll be interviewing the top marketers that are influencing the market, making an impact, scaling faster than their competitors, and doing good. I’m your host, Samir El -Kamuni,
00:28
founder and CEO of Fetcham Fetch & Funnel, a performance marketing agency specializing in omnichannel media buying, creative production, and conversion optimization.
00:39
If you enjoy anything from today’s episode, I highly recommend checking out fetchfunnel .com and sign up for our email newsletter where I promise to only send you content you can learn from and apply directly into your business to improve results and scale.
00:55
At the end of each episode, my goal is to have you feeling inspired and fired up by learning from today’s top innovators, marketers, and entrepreneurs. Let’s dig into another amazing story about a unique brand crushing it and learn from their success in learnings.
01:17
Hey there, I’m Samiral Kamuni. I’m the founder and CEO of Fetch & Funnel, a performance -based marketing agency. I’m also the founder of this podcast, Ecom Growth Leaders.
01:28
I’ve been fortunate enough over the last decade -plus to work with hundreds of businesses, marketers, and entrepreneurs. At Fetch & Funnel, we’ve scaled hundreds of businesses and produced over 500 million in revenue for our clients.
01:43
I’ve been able to gain knowledge and experience. experience that has allowed me to consult with businesses, has allowed me to scale businesses, and given me the opportunity to build an amazing network of top marketers and entrepreneurs that are doing really awesome and unique things.
01:58
So I decided to start this podcast because of that opportunity. I wanted to have a platform and a place to share these stories and to talk about how these marketers are getting results.
02:10
what we’re doing at Fetcham funnel to get our clients results, feature brands that we’re working with, and also brands that I’ve had the opportunity to network with and feature these authority figures and thought leaders and just general awesome people that are doing really great and unique things.
02:27
We’ll talk about marketing techniques that are not being spoken about or taught and provide the community with more knowledge and learnings. from my experience and my network’s experience. I’m so excited because of my background,
02:40
my success and my network that it’s led me to want to start this podcast so that I can feature not only the knowledge and experience that I have, but the knowledge and experience of my team at Fetcham Funnel,
02:51
our clients and other marketers as well. I want to help other marketers and entrepreneurs. So, what is Ecom Growthly? Growth Leaders? What is this podcast about?
03:02
This is meant to be a podcast where I’ll be interviewing guests and featuring growth marketing and advertising techniques to benefit the community and benefit other marketers and entrepreneurs out there.
03:15
To help guide them, give them insights into other successful businesses, help encourage them, and just overall provide a knowledge share. I want to highlight and celebrate these bruises. teach other marketers from the experience and knowledge that the featured guests,
03:29
myself and my team have. I started Ecom Growth Leaders with that purpose in mind, just helping others, building a community of marketers and entrepreneurs to benefit and learn from one another and also just talking about some really cool brands.
03:45
It’s a very guest -driven show where I’ll be interviewing CEOs, founders for VPs of marketing, growth marketers, head of growth, head of conversion rate optimization, marketing managers, you name it,
03:56
all different titles, types of businesses, and sizes of companies. It’ll be mostly e -commerce businesses in the direct -to -consumer space, but we will still have some episodes where I’ll interview members of my team,
04:08
and we’ll talk about advertising techniques, creative strategies, conversion rate optimization, and much more. more. So who should listen to ecom growth leaders? Anybody out there trying to learn more in the marketing and advertising world?
04:22
You don’t have to be an entrepreneur or marketer, but that’s who we’re going to be mostly speaking to. That being said, I also want to be promoting social entrepreneurship as a whole as well. I believe that moving forward,
04:34
not only is your brand really important and how you brand your business, but as we’re all becoming more conscious consumers, socially driven brands will come out on top. And I want to highlight these socially driven brands,
04:47
brands that are doing good, trying to make the world a better place, and driven through social entrepreneurship. The intentions is to encourage other marketers out there that they can do really awesome things and encourage other entrepreneurs that they can be more socially driven.
05:02
But very tactical solutions. and strategies, talking about exactly what these brands are doing in order to get the results they’re getting, talking about how they’re able to scale, talking about the techniques, 05:13
the strategies, and growth hacking that they’ve put forth in their business in order to grow quickly and scale. And that’s really who we’ll be featuring. Brands that are crushing it, 05:24
brands that are doing really awesome things, and brands that are scaling really quickly, so that way we all get to learn from their experience and knowledge but also what didn’t work for them as well because there’s so much learning in there too.
05:38
I want you, the listener, to really gain a bunch of knowledge and insights in every single episode. Every episode is intended to have different techniques and strategies.
05:48
Some will be unique to the brand that can be applied to similar brands, some will be a bit more broad where you’ll be able to apply to any kind of business, not only e -commerce businesses.
05:59
So, even if you’re not in the e -com world, there’s gonna be a lot of knowledge and insights to gain from listening to e -com growth leaders. And I just wanna use the platform to create change and positive impact in the world.
06:12
I wanna help other marketers and business owners. I wanna encourage others to do more social entrepreneurship. entrepreneurship. Use the brand to make a difference. But how you can do that while profiting?
06:24
Because at the end of the day, we all need profit to continue growing our businesses. But you can still make a difference and profit doing that. So who would make a perfect guest for listeners to nominate if you’re interested in being featured on the podcast?
06:38
I’m really looking to celebrate guests on this podcast who are in the eCom world that are doing interesting… and amazing things in order to grow their businesses. You don’t need to be a massive nine -figure business to be featured on the podcast,
06:51
but you need to be doing unique marketing strategies, utilizing growth marketing techniques, or growing and scaling. I’m looking to celebrate guests that are humble and willing to educate and teach our community on what’s working for them and what hasn’t worked for them in the past.
07:41
If you want to present to my audience, this is a really big opportunity to be featured in front of this very exclusive and fast growing group. Check out my agency’s website, fetchfunnel .com,
07:52
where a performance -driven growth marketing agency that offers an advertising management, conversion rate optimization, and creative services. services. I thank you so much for listening to this episode.
08:04
I encourage you to listen to all the future episodes. There has already been so many amazing guests providing incredible insights and knowledge.
08:15
And we already have a bunch of episodes up and we have a bunch of amazing guests lined up that are gonna be providing incredible insights and knowledge. I don’t want you to miss out on any of them. you to miss any episodes,
08:26
so make sure to subscribe to this podcast and sign up for our email list so you can gain from this exclusive knowledge that we will be sharing. Thanks again, and I’ll see you on the next episode of eCom Growth Leaders.
08:45
Mooney here. Thank you so much for listening to Ecom Growth Leaders podcast. If you are a successful brand that is crushing it and would like to be on this program, please visit go .ecomgrowthleaders .com /podcast -guest.
09:01
If you got something out of this interview, please share this episode on social media. Let’s do a quick screenshot with your phone and text it to a friend or post it on social. Ecom Growth Leaders is sponsored by Fetchin Funnel.
09:14
a performance marketing agency specializing in omnichannel media buying, creative production, and conversion optimization. We’ve partnered with 100 + brands and generated over 500 million for clients using our trademarked Fetch & Funnel method,
09:31
tons of content at our blog, fetchfunnel .com /blog, and also some amazing eBooks, like how to crush your competitors. Competitors and How to Produce High -Converting Creative.
09:42
Thanks again for listening to Ecom Growth Leaders. We are regularly putting out new episodes and content, so to make sure you don’t miss any episodes, go ahead and subscribe. Your thumbs up,
9:54
ratings, and reviews go a long way to help promote the show and it means a lot to me and my team. Want to know more? Go to our website, fetchfunnel .com.
10:05
or follow us on social. Thanks again for listening, and we’ll see you next time.

Topics discussed in this interview:

– Positive reinforcement in a construction setting – Why apply this concept to job site safety? – What really motivates behavior change? – The role of company culture – Focusing on construction as the next major area of opportunity for innovation – Lessons learned from experiments and attempts – Safety unicorns? – What motivators are most effective? – How do different generations respond to different methods of motivation? – Rapid fire questions – What does working with Bill Sims, Jr. look like? – Consequences and behavior modification – Teaching leadership at Disney

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