As you may have heard, the integration between MailChimp and Shopify is officially dead.
As of March 22, 2019, MailChimp announced they will no longer be listed in the Shopify App Store and their Shopify integration will stop working May 12, 2019, or sooner. Shopify has decided to end their partnership with MailChimp due to a poor merchant experience over the past year and a half. Essentially, MailChimp was unwilling to share all data back to Shopify merchants, enabling store owners to optimize their business based on email performance and audience data. Shopify felt as if they would be compromising their merchants ability to successfully run their businesses by continuing to integrate with MailChimp.
This is a real bummer, and it’s going to impact countless businesses considering both Shopify and MailChimp are market leaders with thousands of shared customers. Our own business has dozens of clients using both platforms, and despite the fallout, we believe there’s a brighter side to this.
MailChimp has always been the go-to platform for younger e-commerce businesses. I’m not going to get into why, but let’s just say they have great marketing and an iconic logo. It’s a great platform, but it’s also very rudimentary and we encourage you to use this as an opportunity to level up your email marketing. You’ll make more money.
Why we dislike MailChimp:
- Low delivery rates compared to other platforms
- Poor list segmentation capabilities
- Overly basic functionality
- Seems to prioritize branding and design over features and functionality (just run a Google search for “mailchimp high five”)
Lower delivery compared to other ESPs (Email Service Provider) is debatable, but when the vast majority of your customer base is comprised of small businesses that don’t consider themselves advanced email marketers you’re going to see millions of emails sent every day that don’t leverage best practices designed to optimize for high delivery. On the other hand you could be the best email marketer ever, but the issue here is that your emails are going through the same servers as everyone else, and you’re judged as a whole. To back this notion up, here’s what MailChimp has to say about delivery:
“When you send through Mailchimp, your email is delivered through our servers, so if one person sends spam, it could affect deliverability for our other users.”https://mailchimp.com/resources/avoid-spam-filters/
How is this going to impact my business?
If you’re not currently using MailChimp as your email service provider, we don’t recommend that you start now, as there are plenty of other platforms like Klaviyo that integrate natively with Shopify.
If you ARE using MailChimp with Shopify, don’t panic, you have options! First and foremost, don’t disconnect or shut down mailchimp until you have a new solution in place. Disconnecting before you complete the transition over to a new platform or solution could corrupt data and potentially cause future sync errors.
Option #1: You should switch to Klaviyo
We’re not paid to say this, we have no incentive to do so other than including an affiliate link…because we happen to love the product!
We also happen to have a whole lot of experience with email marketing, list segmentation, MailChimp, Shopify, and of course Klaviyo.
You’re already using Shopify, so why not use an ESP specifically built for eCommerce businesses? If you’re ready to start taking your email marketing seriously, go all-in with Klaviyo. It’s more robust, easy to use, and intentionally designed to increase sales and scale your revenue. They makes it simple to get the right marketing message to the right person at the right time, so you can sell more (and make a bunch more money). Klaviyo also has a one-click integration with Shopify!
It’s easy to migrate from MailChimp to Klaviyo and get all your important information over from Shopify. Cost is based on list size, but you don’t have to migrate your entire list. You can store your contacts for free with Hubspot, as long as your list isn’t larger than 1 million. If it is, I’m jealous, and you’ll have to pay.
In our experience, Klaviyo is the ideal platform for businesses that are serious about growth and scaling.
It offers great features:
- Built for eCommerce businesses
- Top rated audience segmentation tools
- One-click integration with Shopify
- Flows and automations are quick to setup and highly effective
- Powerful behavioral targeting features
- Facebook & Instagram audience integration! No more manually refreshing lists and custom audiences
- Klaviyo also has a MailChimp integration (that isn’t going away), which allows access to previous lists without having to perform a full migration
In Klaviyo, a flow is an automated sequence that is set in motion by a specific trigger and then includes one or more steps. They’re designed to make it easy to initiate and nurture relationships with your subscribers and customers over the course of their lifecycle.
Option #2 – Stay with MailChimp and utilize 3rd party integrations
If you’re deeply integrated with MailChimp and parting ways will induce entirely too much pain and mental anguish, or if you just want to wait and see if MailChimp and Shopify work things out, your best option is to utilize a 3rd party integration platform like Zapier or ShopSync. Using an integration tool will allow you to continue using MailChimp as usual, however it’s going to require additional steps and the entire process isn’t going to be seamless. It’s also possible your revised solution encounters technical issues.
Which option is best?
Finding out which ESP is best for you will take some research. Understanding your needs, knowing which features are most valuable, and taking into consideration how far you want to scale are the most important factors.
The split between Shopify and MailChimp is likely to be long-term, if not permanent, and thus we recommend moving on from the platform as long as you intend to remain with Shopify. Here at Fetch & Funnel, our team has a deep understanding of Shopify integrations as well as email marketing automation, and how it works with your other paid channels like Facebook Ads. If you want advice, we can certainly help you to identify which email platform is best for growing your business. Although it’s not entirely unbiased, we do believe this is a pretty accurate comparison of Mailchimp vs. Klaviyo.
If you need help figuring out what to do, or need help migrating your email platform don’t be a stranger, just drop us a line. Good luck!