Smart Targeting for Smarter Results With Geo-Fencing
Location is Everything:
Geo-Fence Your Way to Success
Our geo-fencing service is meant to empower you and build a bridge to your ideal audience with pin-point accuracy that you can use to deliver personalized messages meant to drive conversions. With the latest location-based technology, we will create custom virtual boundaries to determine possible conversion zones and deliver your ads to your potential customers’ mobiles, desktops and OTT/CTV devices.
Geo-Fencing
The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas. Fetch & Funnel’s geo-fence technology enables marketers to customize audiences through custom targeting shapes with precise and accurate data.
We can create shapes around public areas like political and school districts, street and highway boundaries, municipalities, etc.
Configurable Geo-Spatial Technology
Geo-Fencing Benefits
- Incomparable scalability
- Pinpoint accuracy
- Boost mobile performance and reach
- Retarget customers who visit or commute through any geo-fenced location
- Leverage targeted campaigns only to customers within a predetermined physical proximity to your business
- The most reliable way to target mobile users in your business’s proximity
- Identify relevant locations to target based on business type and geography
- Target event locations during specific date and time windows
Our Results
Take a look what we achieve for our client “Incrediwear”
I want you to know that we love working with F+F. Our paid social performance has been amazing, and we’re very happy with the work you’re doing there. We’re also thrilled with the CRO work you’ve been doing, as conversion rate increased almost 50% this year. Great job guys!
Charles Smith
Geo-Fencing:
Conversion Zones
The most powerful tool for tracking online-to-offline
conversions in mobile advertising.
What Are Conversion Zones?
Conversion Zones are virtual boundaries drawn around an advertiser’s business location via a GPS map.
Conversion Zones allow advertisers to track what amount of physical traffic at their location has previously seen one of their ads from visiting another
geo-fenced location.
How Conversion Zones Work?
A virtual geo-fence is traced around a specific location
where the advertiser wants to target customers visiting
another physical location (e.g. a competitor’s store, a
venue, or a specific part of town).
Next, a Conversion Zone is traced around one or more of
the advertiser’s locations.
When the customer enters the geo-fenced location, they
will then be targeted with the advertiser’s ads on their
mobile device.
When the customer enters the Conversion Zone with
their mobile device and has previously been served the
advertiser’s ad, the Conversion Zone recognizes the user
and attributes their visit as an offline conversion for the
geo-fencing campaign.
Why Use Conversion Zones?
Identify audiences responding to mobile advertising by
visiting a physical location as opposed to a click or call.
- Track online-to-offline conversions
- Enrich mobile performance
- Evaluate campaign effectivenessOther
mobile programmatic technologies lack the accuracy of Simpli.fi to effectively attribute mobile impressions with physical visits to an advertiser’s location.
Conversion Zone reporting includes the following metrics:
- Impressions
- Total Spend
- Clicks
- View Through Visits
- Click Through Visits
- Total Visit Rate (TVR)
- Cost Per Visit
- Daily Visits
- Daily Total Conversion
Zone Visits
Who areideal clientsfor Geo-Fencing?
Brick & Mortar
- Auto
- Quick Service Restaurants
- Insurance Agents
- Retail
- Hospitality
District-Specific Entities
- Political Parties
- Political Candidates
- Municipalities
- Counties
- Civic Groups
Venue-Based Entities
- Sports Areas
- Concert Halls
- Amphitheaters
- Convention Centers
- Colleges
Travel
- Airports
- Truck Stops
- Bus Stops
Use Case:
Auto Dealership
An auto dealership would like to serve ads to potential customers who have recently visited their competitors’ locations and measure how many of those customers have visited their own location. First, the dealership can draw geo-fences around their competitors’ locations to serve ads to customers who have been to those locations. The dealership can then draw a Conversion Zone around their own location to track how many of their customers have seen an ad since visiting a competitor’s location.
Lawyers
Universities
Additional Example Use Cases
- Travelers (Hotels, Rental Cars, Airlines, etc.)
- Grocery Shoppers
- Drug Store Shoppers
- Golf Equipment Manufacturers
- Conference & Trade Show Attendees
- Company Employees (B2B Application)
- Mall Shoppers
- Skiers & Snowboarders
- Boaters
- Exercisers
- Outdoor Enthusiasts
- NASCAR Fans
- Bargain/Bulk Shoppers
- DIYers
- Home Owners
We scale and expand.
What you
get?
- You’ll get complete transparency
- You’ll own your data
- You’ll get clear reporting
- We guarantee an ROI on our fees
- You’ll get great advice (even if it’s not what you want to hear)
Event Targeting
What is Event Targeting?
Event Targeting is a precise temporal geo-targeting
technology allowing advertisers to build an audience
based on a geo-fence. With Event Targeting, advertisers
can target a custom, niche audience out of users who
attend a specific event during a predetermined time
window and serve ads to those users for up to thirty days
after the event.
How Event Targeting Works?
A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on user visits to a particular location during a set, scheduled timeframe. When a user enters the geo-fenced location during the set timeframe, they will then become part of an audience that can later be targeted following the event.
What is Event Targeting?
- Self-contained, one-stop shop for a turnkey Event Targeting solution
- Granularity down to the hour level
- Tool that builds audiences based on physical locations during specific date and time windows
- Incomparable scalability
- Fully automated process to run Event Targeting campaigns on single or multiple locations, dates, and times
- Audiences are portable and reusable
- Upload multiple Event Targeting geo-fences via GeoJSON files
Use Case: Event Targeting
An electronic supplier might be interested in targeting tech executives with a campaign promoting the latest electronics. Using Event Targeting, the advertiser could geo-fence a convention center hosting a conference for tech execs over a specific date and time range, and then later serve ads relevant to that audience.
- Conferences, Conventions, and Tradeshows
- Sporting Events — Pro Sports, NCAA, etc.
- Concerts & Tours
- Radio Remotes
- Performing Arts — Opera, Theatre, Musicals
- Festivals — Music Festivals, Renaissance
- Fairs — State Fair of Texas, Oktoberfest, etc.
Concerts & Tours - Community & Cultural Events
- Fundraisers & Benefits
- Parades
Addressable Geo-Fencing
Addressable Geo-Fencing brings to advertisers a powerful, efficient, and accurate
new way to target specific households and businesses with digital advertising.
What is Addressable Geo-Fencing?
Fetch & Funnel’s Addressable Geo-Fencing brings advertisers a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.
Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households.
By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes all household targeting efforts more effective.
How Addressable Geo-Fencing Works?
- Physical addresses which an advertiser wants to target are uploaded into Fetch & Funnel’s platform.
- The addresses are then matched against plat line data to determine the exact physical location, size, and shape of the individually matched addresses.
- The system then geo-fences each matched address to target users specific only to that distinct address location. If desired, desktop, laptop, and OTT/CTV devices are also targeted through Fetch & Funnel’s cross-device graph.
- Audiences at every single address are updated on a daily basis.
Why Use Addressable Geo-Fencing?
- Precise targeting with plat line data
- Scalability to target up to 1 million physical addresses per campaign
- Real-time creation of curated lists with 700+ location and demographic factors
- Improved reach compared to IP-based solutions
- Foot traffic attribution and tracking with Conversion Zones
- Geo-Conversion Lift metrics to distinguish natural and ad-influenced foot traffic
- Enhanced performance of addressable TV, direct mail, and targeted campaigns
- Personalized creative based on address-level intelligence
- Granular reporting at the ZIP+4 level
- Cross-device targeting for individuals at the address on multiple devices
- Efficient onboarding of offline data
- Daily updates of audiences from CRM systems and offline databases.
Ideal Prospects for Addressable Geo-Fencing
QSR
A local franchise quick service restaurant is interested in pushing out a promotion to surrounding neighborhoods.
Direct Mail Company
Cable/Internet
Automotive
Frequently Asked Questions
We do not have any minimum budget and can start out with as little as a few hundred dollars. We do recommend spending at least one thousand per month to test different placements, targeting, and channels.
The data for our clients is collected through various sources such as website cookies, device IDs, locations of interest, device IDs and third-party providers. The data obtained in question is refined due to this approach and yields better results than pre-determined customer segments.
Frequently Asked Questions
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